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August 6th, 2020 44 comments

Doctor Who Sets NOW REDUCED in the USA

We have noticed some sets have been reduced by $10 and yet again the prices altered on their shopify site.

These Price discrepancies are clearly due to changes made via the “Official North America Store” and nothing to do with Amazon who are not selling these figures themselves.

If you have been charged the higher price we suggest you contact the store via Amazon and ask to be refunded the difference. If possible you could also cancel and re-order.

Sets are now available to order from

Doctor Who Companions of The 4th Doctor Set

Friends and Foes of The 13th Doctor Set

1971 U.N.I.T. Claws of Axos Set

Second Doctor and Tardis Set

History of The Daleks Set 1

History of The Daleks Set 2

Please note prices have been altered and increased since the first announcement.

Character Options is pleased to announce the launch of six new Doctor Who action figure sets launching in late July 2020.

The range includes several action figure boxsets, including Friends and Foes of the Thirteenth Doctor set which completes the Thirteenth Doctors crew. All include highly detailed 5.5 inch scale figures featuring multiple points of articulation and come beautifully packaged.

The new collection will be available in the UK exclusively at B&M stores from late July.They will also be available in the US and Australia.

Australian Collectors can order some sets from UK information can be found Here.

Categorised under: News, Retail


  • Davidhhh

    August 7th, 2020 - 7:45am

    Note that the Companions of The 4th Dr Set is “CURRENTLY UNAVAILABLE” on Amazon, at least as of now. So, DO NOT cancel that order until it shows as available to order again. It’s possible that this is because they sold a ton more of these than any other set. Either that or the Romonas are causing trouble again! 😉

    A few other things:
    – You will almost definitely be charged whatever you agreed to when you ordered it, even if the price changes. The only exceptions are certain items SOLD BY AMAZON that have a pre-order price guarantee. I’ve never had Amazon automatically lower the price of anything before, especially not from a third party seller.
    – Note that the available dates keep changing almost daily on each item. No idea why. It COULD be because they don’t really know when these will arrive in the US. It could be because they keep selling more than their initial orders, and keep reordering more, with later orders getting later shipments. Or they could just be confused or messing up. I’m guessing that they’re not going to meet my “expected delivery” dates of August 9-10 and 8-10 on my orders. But who knows?
    – On the plus side, there isn’t much risk here, in terms of money. If they don’t ship these, Amazon absolutely won’t charge you. In fact, they don’t charge you until and unless it ships. The only risk is not being able to get figures that many of us have been waiting decades for.
    – We have no idea who is actually selling these, how reliable they are, or how many they’re actually getting. What we’ve seen so far hasn’t exactly been promising. That has several repercussions:
    – Theoretically, they should not be taking orders for items that that aren’t guaranteeing that they will actually get. But since they’re a new seller, who knows if they’ll actually uphold that? We have no idea how close their relationship is with Character, and/or how many Character is guaranteeing to ship. Remember that your only compensation you’ll likely get if your order is canceled is a refund.
    – If you cancel your order, your new order moves down the shipping list. If they get fewer of these, your order may be delayed until a future shipment arrives. Or they could run out before your order gets fulfilled, and you get nothing. Again, your only real compensation will be a refund.
    – It MIGHT be possible to ask to get a credit from Amazon. Most likely, this wouldn’t happen until after they ship. But, of course, if the price goes back up, then you probably can’t.
    – Depending on who you get on the phone or live chat, it’s possible – but not guaranteed or even likely – that they’ll give you some sort of credit now. They claim that they can’t adjust the price of the order, until after it ships. I got a nice agent who actually gave me a gift card credit. She actually cheated and credited me for different orders. She had said it would be 1 gift/credit of $26 and change and another of $5 and change. But it actually turned out to be $21 and $5 and change. I’m not going to complain about <$4 when she was so nice. But don't expect this yourself! If you manage to get something, then good for you!

    • Coleman

      August 7th, 2020 - 10:36am

      Wow, that was one hell of a post.Davidhhh.

    • Anonymous

      August 8th, 2020 - 12:10am

      Davidhhh is right in regards to Amazon making with the promotional credits. If you get on the phone with an Amazon rep, they likely will eventually offer you one ($5 increments for those in the USA). However, don’t expect to be able to use them on any order form a third-party seller like the USA seller of these figures. Promotional credits are only redeemable towards items sold AND fulfilled by Amazon.

  • booboo

    August 6th, 2020 - 10:38am

    I see the Daleks are in stock, they really should have sorted that listing out I’m sure a few that have ordered will be thinking they are getting both sets or some will have ordered 2 and end up with 2 the same.

    • DWComicArt

      August 6th, 2020 - 7:23pm

      These sets are being sold by third-party sellers, not Amazon, so buyer beware as Amazon’s policies do not apply to them.

    • Luck4unow

      August 6th, 2020 - 10:38pm

      I really want this US distribution to work for all our sales. With this apparent price drop, the figures are much more reasonable and in line with previous years. I really want to order from them to boost CO sales in the US, but I still can’t figure out WHO THE HECK ARE THEY????

    • booboo

      August 7th, 2020 - 6:09am

      they seem to be doing a lot of messing about, a major leak, 3 price changes and some poor misspelling of Character names, wild date changes then stuff suddenly in stock. At least its fulfilled by Amazon so its all safe from a buying point a view.

      I thought Character would be behind it but then the above would not have happened so it looks like it is just some individual (fans of doctor who according to the shopify site) starting USA operations.

      Has anyone actually asked them for their full business details?

    • Davidhhh

      August 7th, 2020 - 7:50am

      Most of Amazon’s policies absolutely do apply to them. Anything bought on Amazon is backed by Amazon’s guarantees and their customer service. In most cases, they will err in favor of the customers, over the sellers (to the anger of many sellers, when a handful of buyers abuse the system.) One big advantage is that Amazon doesn’t charge you until the item ships. The only real risk is that they ship the wrong items. And then they’ll give you a credit. I guess the big risk is missing out on getting these figures that many of us have waited decades for.

    • booboo

      August 7th, 2020 - 8:22am

      Are you sure about that? Amazons t&c’s says payment for third party seller items (which these are) is taken immediately and not when the item ships.

      Can anyone confirm they are being charged immediately or not?

      These are not listed as pre-orders, so if that’s the case only hope is Amazon will refund the difference and claim back of the seller.

      Lets just face it, this is a mess. I look at how retailers operate everyday its almost like the shopify site and the Amazon listings are being done by completely different people, they have official images but Amazon have a box on a table for a few of them and so many misspelt names.

    • booboo

      August 7th, 2020 - 9:40am

      i think the dates are random, some 13th Doctors have been shipped (ordered yesterday) when date said 28th August

    • Luck4unow

      August 7th, 2020 - 2:56pm

      I dont understand the different dates for each figure. Also I want to order the History of the Daleks set 2, and can’t for the life of me figure out how.

      Also, I wanted to group my figures in one shipment due to logistics, but it seems impossible with items shipping on different dates.

      Also- why does the Amazon listing itself look so amateurish and the Shopify site professional? The Amazon page and its “Ramonas and Jasmins” read like a scam or bootleg Chinese knockoffs from 2008.

      What a mess.

      I want to order but they are making it extremely hard for me to do so with a grain of confidence.

    • booboo

      August 7th, 2020 - 5:46pm

      You can order in confidence as the sets are fulfilled by amazon and you can now order set but the date is miles away

  • Bradley B

    August 4th, 2020 - 12:01am

    I’ve noticed on Amazon that you can report incorrect product information. I’ve sent in a note to point out the two Dalek sets are on one page, and you cannot specify which one you’d like or indeed order both. If others could also report it might get the issue sorted sooner rather than later.

    • Bradley B

      August 4th, 2020 - 12:02am

      The link is on the product page, just below the description.

  • Peter Knapp

    August 3rd, 2020 - 4:51am

    I live in the U.S. Looking at the prices of these new B&M sets through, it might be cheaper to ask my UK friends to get them for me. B&M is charging £19.99 or $22.17 per set. On the three packs cost $49.99, the Dalek sets cost $40, and the 2nd Doctor and Tardis set costs $44.99. That’s outrageous.

    • booboo

      August 3rd, 2020 - 11:20am

      what people need to realise is that this is a business.

      I have no doubt there are some sort if import / shipping costs,probably quite substantial, and Amazon selling fees, so they are probably not working on any higher margin (profit) than any business would expect to be.

    • lister

      August 3rd, 2020 - 6:37pm

      Agreed, booboo. And like I said, these figures come out to be between $16-17 apiece. At this scale, I’m not sure how much cheaper we can realistically expect them to be.

  • Davidhhh

    August 2nd, 2020 - 10:09pm

    I can’t wait to get my Ramona figures! 😉

    • Coleman

      August 2nd, 2020 - 10:39pm

      Who’s Ramona,
      Was she in StarTrek?

    • JRT!

      August 3rd, 2020 - 11:10am


    • Bob James

      August 3rd, 2020 - 10:52pm

      I’m equally excited about the Brigadier Stuart figure. Is this a new character that I missed, along with Romona?

    • Davidhhh

      August 5th, 2020 - 12:43pm

      To make it worse, the repeat the misspelling THREE more times! Which I misspelled too, since they misspelled it as Romona. (At least they got the Brig’s full name right in the item description.)

      Then again, didn’t Cuthbert mispronounce her name as Ramona in Big Finish’s The Dalek Contract and The Final Phase? So, maybe this is meant to be a Big Finish Romana variant? 😉
      (Too bad she’s wearing her Ribos Operation outfit on the covers of those episodes.)

  • Bob James

    August 2nd, 2020 - 9:22pm

    Just noticed when looking back on the Amazon listings after purchasing, that the names of the characters are wildly misspelled. At least they got them listed!

  • lister

    August 2nd, 2020 - 4:03pm

    As a U.S. fan, I always thought that 20 bucks for the three packs was WAY too good to be true anyway. Basically it’s 100 bucks for six figures, five of which are highly sought after characters that have never been before (the modern era Sarah Jane figures notwithstanding). That’s not unreasonable to me.

    • Doctor Stu

      August 2nd, 2020 - 4:42pm

      In the UK, £100 for 6 figures is awful. When the waves of figures used to come out When the show was popular they were like £7 each. So 100 quid could get you about 15 figures.

    • lister

      August 2nd, 2020 - 6:23pm

      The way I look at it is that 4″ Star Wars figures are about 13 bucks in the U.S., NECA 7″ figures are 20-25. These figures are 5.5″ and come out to like $16 and change, so the price is just about where it should be, relative to other toy lines I collect. Would I rather be paying 2007 prices for all of it? Absolutely. But we are where we are.

    • JRT!

      August 2nd, 2020 - 6:56pm

      New figures aren’t too far from 6 for a hundred quid. The new Who figs were 13 quid each,so getting six of them you’re only 22 quid away,just add three quid and get the Tardis as well,lol! And yes,the show may not be as popular as it used to,but extremely few shows are. I still love the show,just as I still enjoy Star Trek,and loved Mandalorian. I even still enjoy Simpsons,lol!

  • Anonymous

    August 2nd, 2020 - 2:00pm

    Booboo the link to the 2nd Doctor and TARDIS is the same as the one to the Dalek 2 packs

    • booboo

      August 2nd, 2020 - 2:14pm

      thanks altered it now

  • Anonymous

    August 2nd, 2020 - 1:19pm

    The Amazon listings are all third party fulfilled by Amazon so perhaps this shouldn’t be posted until Amazon have them in stock themselves at normal price?

    • booboo

      August 2nd, 2020 - 1:33pm

      This is the normal USA price. Amazon are not keeping them themselves as far as I’m away, only fulfilling orders on behalf of The official North America store.

    • Davidhhh

      August 2nd, 2020 - 10:02pm

      Amazon isn’t selling these themselves. “The Official North American Doctor Who Store” aka GOGS1 is selling these as a third party seller on Amazon. (Note that they aren’t actually the official Who store for North America; they’re only the official store for the Character figures. The BBC has their own official Who store.) Amazon fulfills orders for many third party sellers. The sellers – or their distributors – ship their stock to Amazon, and Amazon ships them to customers, taking a cut of the profits. It saves the sellers from having to deal with shipping the products themselves. They may not even be located in the US. For all we know, GOGS1 could be a smart CO employee who worked out a sweet side hustle.

      In the case of these figures, it’s likely that “GOGS1” has arranged for character to drop ship cases of them to Amazon’s warehouse directly. Basically, all they have to do is work out the deals with Character and Amazon, and set up their web page and Amazon listings. They likely never even touch the actual figures or cases. The main advantages for us customers are that we’re dealing with Amazon directly, instead of some small and possibly unreliable supplier, and that shipping is free and fast for those of us with Amazon Prime.

      Since GOGS1 is the only official distributor and supplier for these in the US, these ARE the “normal price” in the US.

  • Anonymous

    August 2nd, 2020 - 9:00am

    So is it $40 for both twin packs or $40 each? I’ve been confused by the product description.

    • booboo

      August 2nd, 2020 - 9:07am

      each, these listing are just not being set up properly

    • Luck4UNow

      August 2nd, 2020 - 11:40am

      Do you get to choose which Dalek twin pack you get?

      So confusing….

    • booboo

      August 2nd, 2020 - 12:10pm

      there should be 2 separate listings, I’m assuming Character have some direct contact with these people to get the right images in listings in place

    • Geoff

      August 2nd, 2020 - 1:06pm

      Glad I’m not the only one confused by the Daleks listing.

    • lister

      August 4th, 2020 - 1:40pm

      Yeah, the wording for the Dalek sets is very misleading

      “Doctor Who History of The Daleks Twin Packs – Daleks Collector Set – Dr Who Season 1 Dalek Action Figure – Classic Merchandise – Character Options – Pack of 2 – 5.5””

      It does say “Twin Packs” (plural) and “Pack of 2” which makes it seem like it’s both sets for $40. But that seems highly unlikely. And “pack of 2” could also refer to the fact that each set is a 2-pack in that it includes 2 figures.

    • booboo

      August 4th, 2020 - 2:03pm

      It def $40 per set

      I honestly thought someone would have sorted this out by now especially with all the misspelt names as well

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